Bethel Pointe
Content
Because of the intentional emphasis on a carefree lifestyle, we devoted a large portion of content to the amenities and recreation opportunities present within Bethel Pointe, the surrounding community attractions, and the people who live at Bethel Pointe. Because we directed copywriting and photography for the project, we were also able to display hundreds of relevant, quality photographs throughout the site to further convey the warm community at Bethel Pointe. The site has been featured in numerous web design galleries.
Why Use Maps?
The best neighbors are the ones who are involved in the community, volunteering and active in civic organizations. We used dynamic maps to showcase just how many involvement opportunities there are available in Wilmore.How Does It Work?
Bethel Pointe administrators simply add the addresses of local churches and organizations. FireFly does the rest of the work, plotting the points on a standard Google Map, along with contact information.Featured Work
We create effective websites for our clients through smart planning, thoughtful design, and effortless content management. Each site below is equipped with FireFly content management.
Punta Mita
Who They Are
Punta Mita is a luxury real estate development located on Mexico’s Pacific coast near Puerto Vallarta. Punta Mita offers both a variety of villas, condominiums, and custom home sites — selling from $1 million - $7 million — as well as vacation resorts and rentals.Our Role
We worked with sales consultant Robin Reyes to create a solution that enables Punta Mita to generate and manage leads by delivering media-rich e-mail campaigns and managing extensive client lists.
A Tailored Solution
First, we equipped Punta Mita with FireFly Transmit—our newsletter management software—enabling them to easily send graphical e-mail campaigns. We then worked with Punta Mita to developed tailored functionality that enables Punta Mita to thoroughly manage client relationships. Clients can easily be added and removed from groups, contacted individually or as a group, and Punta Mita can monitor exactly who is interacting with the e-mail campaigns. This functionality is now available to all of our FireFly Transmit subscribers.
Design
We created a series of rich e-mail designs that beautifully portray Punta Mita’s brand. Punta Mita can choose from any of these designs each time they send a campaign. FireFly’s Media Library enables Punta Mita to easily upload their own photos and insert them into e-mail campaigns.Video
We took a promotional video that Punta Mita commissioned and created a standalone web page that matches the look and feel of the e-mail campaigns. The video can be downloaded to an iPod, in HD, or shared on YouTube.
Sari Bari
Who They Are
Sari Bari is an organization based in Calcutta, India. They work to rescue abused young women, empowering them to create handmade products as a profitable trade, restoring their dignity. Their first web presence was a blog; we partnered with them to create this full-featured web site.
WordPress
As a rapidly growing organization, with constituents spread across the globe, it was important for Sari Bari to keep people up to date on their latest accomplishments. We imported content from their existing blog, and set them up with the industry-standard, open-source WordPress software.FireFly
We have fully integrated WordPress into the FireFly interface. Their blog employs the same look as the rest of the site. Content editors use the same account to publish to the blog as they do to edit their site.
American Lending Group
Who They Are
There is a rapidly growing market of Americans buying luxury homes in Mexico. American Lending Group is a cross-border lender providing Americans with mortgages on homes in Mexico. ALG has a personal presence in every market that they serve, and they are effectively using technology to streamline the closing process.
Content Management
The American Lending Group website is equipped with FireFly Pilot, giving ALG the ability to update the site continually. A young company, ALG is pleased how their website can respond to their fast-moving marketing approach.Mapping
We created a dynamic map of Mexico that lists ALG’s development parters throughout the country. With FireFly, ALG can add new developments and have them automatically mapped in the correct location.
Strategic Planning
ALG wanted to portray a professional, yet inviting image. This strategic decision was carried out through all aspects of the site.Information Architecture
We developed a crisp and simple site structure. For Individuals, For Partners, For Developers, and For Investors—the top-level navigation—all parallel and very human indicators.
Bethel Pointe
Who They Are
Bethel Pointe is a maintenance-free community based in our own town of Wilmore, Kentucky. They came to us looking for a website that reflected the carefree lifestyle and warm community present in their neighborhood.Approach
Bethel Pointe’s largest target audience is retirees. Rather than focusing on the specifications of the homes, we decided that the best approach for this audience was to emphasize the relaxed, community-centric lifestyle at Bethel Pointe.
Content
Because of the intentional emphasis on a relaxed lifestyle, we devoted a large portion of content to the amenities and recreation opportunities at Bethel Pointe, the community attractions, and the people who live there. Because we directed copywriting and photography for the project, we were also able to use hundreds of relevant photographs throughout the site, evoking the warm community present at Bethel Pointe. The site has been featured in numerous web design galleries.
Why Use Maps?
The best neighbors are those involved in the community, volunteering and active in civic organizations. We used dynamic maps to showcase just how many involvement opportunities are available in Wilmore.How Does it Work?
Bethel Pointe administrators simply add the addresses of local churches and organizations. FireFly does the rest of the work, plotting the points on a standard Google Map, along with contact information.
The Potter’s Inn
Who They Are
The Potter’s Inn is a quaint bed and breakfast that recently opened just down the road from us in Wilmore, Kentucky. The Inn recognized how many travellers use the web to find and book reservations.The Solution
We created a handsome, photo-rich website that effectively evokes the artful ambiance present at The Inn. We also helped the Inn promote its new web presence through search engines, Google Local, Google AdWords, TripAdvisor, and B&B Online.
A Big Difference
The Potter’s Inn opened with a slow start as they settled into the business. Once we launched their vibrant web presence and began online promotions, business started booming. Most customers now say that they discovered the Inn online. The Inn has recently created annex rooms to accommodate additional clientelle because of the increase in business.Awards
The Potter’s Inn website has been featured on CSS Remix, CSS Drive, The Best Designs, CSS Galleries, and Screenalicious.
Omni Awards
Who They Are
The Omni Awards exist to recognize outstanding media productions. Projects are received from studios across the globe and the awards committee includes representatives from prestigious organizations such as CNN, NBC and PBS.Online Registration
We designed a complete workflow, allowing participants to register projects online, receive e-mail updates on their entry status, and to purchase awards. The entire business process is handled through the site’s programming.
For Entrants
Contestants maintain accounts on the Omni Awards site, enabling them to enter their productions into multiple categories. The site e-mails contestants when media is received, when projects have been adjudicated and when awards have been shipped.For Administrators
Omni Awards administrators use a Javascript-enhanced system to rapidly receive and adjudicate many hundreds of entries. Orders for awards and certificates are also managed through the site.
Rebecca Ruth Photography
A Complete Solution
Photographer Ruth Tate needed a website to promote her rapidly growing wedding photography business. After first working with Rebecca Ruth Photography to develop an identity package, we then created a striking website with an elegant, feminine feel targeting brides-to-be. The site features a smart portfolio that is managed by FireFly’s Media Library, enabling Ruth to update the portfolio on her own.
Green Earth Coffee
Who They Are
Costa Rica-based Green Earth Coffee is committed to making a sustainable impact through coffee. A startup when we began working with them, we helped Green Earth to formalize their business strategy and launch a website that enabled them to sell their coffee online.The Solution
The website is content managed with FireFly Pilot, and also utilizes FireFly Transmit, enabling Green Earth to easily send out graphical e-mail newsletters. The Green Earth Coffee website was an official honoree of the 11th annual Webby Awards.
Springville First UMC
Who They Are
Springville First United Methodist is a church that seeks to “Invite people to Christ and grow people in Christ.” They effectively draw people in from the community by offering three different styles of Sunday morning worship: traditional, bluegrass, and contemporary.The Solution
We first created an identity package for Springville, then created the website, and have recently followed up by designing a series of promotional mailers. The website reinforces the church’s look and feel, and is content managed by FireFly Pilot.
Collateral International
Who They Are
Collateral International is a financial services company based in Birmingham, Alabama. They provide U.S. buyers with financing for homes in Mexico.The Solution
We created a lively website with thorough information on CI’s services. We also equipped the website with a custom loan calculator and an online prequalification form that generates a significant number of leads for the company. CI administrators maintain the site with updated interest rates via FireFly Pilot.Other Clients
We have worked with several other organizations across banking, real estate, educational, and non-profit sectors. Here are a few of them.
- Silvergate Bank
- Asbury College
- Kentucky Christian University
- LightWorks New Media
- Chris Segre-Lewis
- Rawlins Dance Studio
- Kingdom Building Ministries
- Ichthus Ministries
- Word Made Flesh
- Emercy International
- The Expansion Network
- Halal Ministries
- Shelbyville First Christian Church
- Hope Springs Christian Fellowship