Pursuing Heart
The Website
What can we say? We're really happy with how the colors, photos, typography and content came together to form an engaging, visually interesting website (and so is the client!). The site even features a questionnaire that enables husbands and wives to determine which of the four possible HeartTypes they posses.Featured Work
We create effective websites for our clients through smart planning, thoughtful design, and effortless content management. Each site below is equipped with FireFly content management.
Fishhook International
Who They Are
Fishhook International is a Christian non-profit that partners with native missionaries in India. Each partner is involved in numerous ministries serving hundreds of people. Fishhook needed a website that would facilitate communication between their Indian partners and American donors.
Updates from India
Updates from the field are an integral part of the Fishhook website. Indian partners have the ability to post updates about their specific ministries. These updates appear on relevant pages throughout the website, keeping constituents in the U.S. informed.
Online Donations
Supporters can make donations online and can designate their funds toward specific ministries.Currently in Production...
We are currently in the production phase of an in-depth donation system for Fishhook. When unveiled, constituents will be able to sponsor and directly correspond with the hundreds of involved personnel in India.
Christian Life Assembly
Who They Are
Christian Life Assembly is a vibrant church located in Camp Hill, Pennsylvania, with a strong focus on using multimedia to minister to the local community. We created a fresh brand identity and full-featured web site for CLA.Content Management
With over twenty content contributors, CLA uses FireFly to delegate permission to specific sections of the site. This reduces the workload for site administrators, and keeps content fresh.
Media Player
To make it simple for all visitors to view CLA’s media, we created a unique pop-up media player, unifying the various media for each week’s service. Users can watch, listen, download, and read sermon notes from a singular interface. Site administrators upload each week’s media — FireFly does the rest.The workflow is simple for CLA’s video editors, too. Each week, they export an industry-standard Quicktime h.264 movie, which is seamlessly displayed to visitors in a Flash video player.
iTunes Podcasting
We built a system to distribute CLA’s large quantities of media in ways that are convenient for the congregation. Members can subscribe to either a video or audio podcast via iTunes. Every week, the message is downloaded to subscribers’ computers, to be heard or viewed at their convenience.
Punta Mita
Who They Are
Punta Mita is a luxury real estate development located on Mexico’s Pacific coast near Puerto Vallarta. Punta Mita offers both a variety of villas, condominiums, and custom home sites — selling from $1 million - $7 million — as well as vacation resorts and rentals.Our Role
We worked with sales consultant Robin Reyes to create a solution that enables Punta Mita to generate and manage leads by delivering media-rich e-mail campaigns and managing extensive client lists.
A Tailored Solution
First, we equipped Punta Mita with FireFly Transmit—our newsletter management software—enabling them to easily send graphical e-mail campaigns. We then worked with Punta Mita to developed tailored functionality that enables Punta Mita to thoroughly manage client relationships. Clients can easily be added and removed from groups, contacted individually or as a group, and Punta Mita can monitor exactly who is interacting with the e-mail campaigns. This functionality is now available to all of our FireFly Transmit subscribers.
Design
We created a series of rich e-mail designs that beautifully portray Punta Mita’s brand. Punta Mita can choose from any of these designs each time they send a campaign. FireFly’s Media Library enables Punta Mita to easily upload their own photos and insert them into e-mail campaigns.Video
We took a promotional video that Punta Mita commissioned and created a standalone web page that matches the look and feel of the e-mail campaigns. The video can be downloaded to an iPod, in HD, or shared on YouTube.
Sari Bari
Who They Are
Sari Bari is an organization based in Calcutta, India. They work to rescue abused young women, empowering them to create handmade products as a profitable trade, restoring their dignity. Their first web presence was a blog; we partnered with them to create this full-featured web site.
WordPress
As a rapidly growing organization, with constituents spread across the globe, it was important for Sari Bari to keep people up to date on their latest accomplishments. We imported content from their existing blog, and set them up with the industry-standard, open-source WordPress software.FireFly
We have fully integrated WordPress into the FireFly interface. Their blog employs the same look as the rest of the site. Content editors use the same account to publish to the blog as they do to edit their site.
Bethel Pointe
Who They Are
Bethel Pointe is a maintenance-free community based in our own town of Wilmore, Kentucky. They came to us looking for a website that reflected the carefree lifestyle and warm community present in their neighborhood.Approach
Bethel Pointe’s largest target audience is retirees. Rather than focusing on the specifications of the homes, we decided that the best approach for this audience was to emphasize the relaxed, community-centric lifestyle at Bethel Pointe.
Content
Because of the intentional emphasis on a relaxed lifestyle, we devoted a large portion of content to the amenities and recreation opportunities at Bethel Pointe, the community attractions, and the people who live there. Because we directed copywriting and photography for the project, we were also able to use hundreds of relevant photographs throughout the site, evoking the warm community present at Bethel Pointe. The site has been featured in numerous web design galleries.
Why Use Maps?
The best neighbors are those involved in the community, volunteering and active in civic organizations. We used dynamic maps to showcase just how many involvement opportunities are available in Wilmore.How Does it Work?
Bethel Pointe administrators simply add the addresses of local churches and organizations. FireFly does the rest of the work, plotting the points on a standard Google Map, along with contact information.
The Potter’s Inn
Who They Are
The Potter’s Inn is a quaint bed and breakfast that recently opened just down the road from us in Wilmore, Kentucky. The Inn recognized how many travellers use the web to find and book reservations.The Solution
We created a handsome, photo-rich website that effectively evokes the artful ambiance present at The Inn. We also helped the Inn promote its new web presence through search engines, Google Local, Google AdWords, TripAdvisor, and B&B Online.
A Big Difference
The Potter’s Inn opened with a slow start as they settled into the business. Once we launched their vibrant web presence and began online promotions, business started booming. Most customers now say that they discovered the Inn online. The Inn has recently created annex rooms to accommodate additional clientelle because of the increase in business.Awards
The Potter’s Inn website has been featured on CSS Remix, CSS Drive, The Best Designs, CSS Galleries, and Screenalicious.
Omni Awards
Who They Are
The Omni Awards exist to recognize outstanding media productions. Projects are received from studios across the globe and the awards committee includes representatives from prestigious organizations such as CNN, NBC and PBS.Online Registration
We designed a complete workflow, allowing participants to register projects online, receive e-mail updates on their entry status, and to purchase awards. The entire business process is handled through the site’s programming.
For Entrants
Contestants maintain accounts on the Omni Awards site, enabling them to enter their productions into multiple categories. The site e-mails contestants when media is received, when projects have been adjudicated and when awards have been shipped.For Administrators
Omni Awards administrators use a Javascript-enhanced system to rapidly receive and adjudicate many hundreds of entries. Orders for awards and certificates are also managed through the site.
Rebecca Ruth Photography
A Complete Solution
Photographer Ruth Tate needed a website to promote her rapidly growing wedding photography business. After first working with Rebecca Ruth Photography to develop an identity package, we then created a striking website with an elegant, feminine feel targeting brides-to-be. The site features a smart portfolio that is managed by FireFly’s Media Library, enabling Ruth to update the portfolio on her own.
Green Earth Coffee
Who They Are
Costa Rica-based Green Earth Coffee is committed to making a sustainable impact through coffee. A startup when we began working with them, we helped Green Earth to formalize their business strategy and launch a website that enabled them to sell their coffee online.The Solution
The website is content managed with FireFly Pilot, and also utilizes FireFly Transmit, enabling Green Earth to easily send out graphical e-mail newsletters. The Green Earth Coffee website was an official honoree of the 11th annual Webby Awards.
Springville First UMC
Who They Are
Springville First United Methodist is a church that seeks to “Invite people to Christ and grow people in Christ.” They effectively draw people in from the community by offering three different styles of Sunday morning worship: traditional, bluegrass, and contemporary.The Solution
We first created an identity package for Springville, then created the website, and have recently followed up by designing a series of promotional mailers. The website reinforces the church’s look and feel, and is content managed by FireFly Pilot.Other Clients
We have worked with several other organizations across banking, real estate, educational, and non-profit sectors. Here are a few of them.
- Asbury College
- Kentucky Christian University
- Silvergate Bank
- American Lending Group
- LightWorks New Media
- Bluegrass Eye Surgery
- Commonwealth Family Physicians
- Brent Burgess Photography
- Rawlins Dance Studio
- Schowalter Villa
- Cre8tive Group
- Apparel Studios
- Kingdom Building Ministries
- Ichthus Ministries
- Word Made Flesh
- Emercy International
- The Expansion Network
- Halal Ministries
- Shelbyville First Christian Church
- St. Luke United Methodist Church
- Hope Springs Christian Fellowship
