Meet FireFly. Revolutionary content management from Paradigm Reborn.
An archive of our thoughts on design
writes about design
Paradigm Reborn focuses on websites. Because of this, our portfolio only features web work. But there is the occasional identity or print piece that we design, send off to the client, and then add to the archives, without anyone getting to see it.
This is the remedy to that. Below are a few of the non-web pieces we’ve worked on over the past month or two.
writes about design
When I upgraded from Firefox 2 to Firefox 3, Google’s website looked horrible. The spacing between letters was completely jumbled—some letters were crammed in much too close to one another, others had huge gaps between them.
I tried everything from running Firefox in safe mode to deleting every preference file and reinstalling the application, all to no avail. After an entire afternoon of frustration, I finally nailed down the problem: Arial.
writes about design
As designers, having a proper understanding of how colors relate to one another has a tremendous impact on our work. Here is a quick history of how our predecessors thought about color, and how we should think about it today.
writes about design
Over the last few months we’ve been at work tweaking our identity and relaunching our website. The most central visual elements in our new look are the green flourishes that emanate from every page of the website. I have taken those same figures and created a full desktop wallpaper from them for your viewing pleasure.
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